In recent years, the concept of staycations has gained immense popularity, allowing people to explore their own backyard and indulge in relaxing getaways close to home. As the summer season starts and families begin planning vacations in a shifting economy, staycations are back on the table. For RV park and campground owners, this presents a unique opportunity to tap into your local market and attract staycationers seeking a refreshing and memorable experience closer to home.

So how do you let the locals know you're here for them? Let's delve into the secrets of transforming your campground into a sought-after staycation destination.

Find Local Friends

Collaborating with local businesses and attractions can be a win-win situation for both parties involved. Partner with nearby RV dealers, adventure sports companies, restaurants, or even local coffee shops to offer exclusive discounts or package deals to staycationers. This not only enhances the appeal of your campground but also creates a network of support among local businesses, encouraging cross-promotion and boosting the local economy. Don't forget, the typical camping family spends an average of $245 per day in the local campground community, so it's a win for everyone. 

In addition, building a strong connection with the local community can significantly benefit your campground's reputation and attract more staycationers. Participate in local events and festivals, sponsor community initiatives, or support local charities. By actively engaging with the community, you'll become a trusted and respected member, and word-of-mouth recommendations will increase. Collaborate with local media outlets to showcase your campground and its offerings through interviews or features in newspapers, magazines, or online publications. The more integrated you become within the community, the more likely locals will consider your campground for their staycations.

The Area Code Package

Crafting specialized staycation packages can be a game-changer for attracting locals. Consider offering local-themed weekends or tailored experiences for your people. Is there a local sports team rivalry you can capitalize on? Or plan a family reunion-style activities weekend for generations of locals. Tap into your local talent and host a talent show even! Offering family-oriented packages, romantic getaways, or wellness retreats is another way you can make staycations just as good as the long-distance getaway. 

Keep Highlighting Your Unique Features They Might Be Taken for Granted by Locals

We know, this one is the marketing 101 tactic. But what about your area is unique? It's easy to not see how fantastic something is when you interact with it all the time. We could all use a reminder about the joy of experiencing the beauty of nature that's all around us, even in our own backyards. A real "stop and smell the roses" reminder. Whether it's pristine lakes, scenic hiking trails, or stunning natural landscapes, showcase the beauty and tranquility your campground offers right in your backyard. Don't forget to use interesting photographs and videos to captivate potential visitors, giving them a glimpse of the enchanting experience that awaits them on their staycation.

Provide Excellent Customer Service

One of the most crucial factors that determine the success of any business is exceptional customer service. Ensure that your staff is well-trained, friendly, and knowledgeable. A positive and memorable experience will not only lead to repeat visits but also generate positive reviews and recommendations. Encourage guests to leave reviews on platforms such as Google, TripAdvisor, or Yelp, and respond to their feedback promptly and professionally. Showcasing a track record of excellent customer service will make your campground stand out and attract staycationers who prioritize pleasant and hassle-free experiences. 

As the popularity of staycations continues to grow, campgrounds have a tremendous opportunity to attract staycationers and showcase the natural beauty and opportunities available close to home. By highlighting developing partnerships, offering tailored packages and activities, and highlighting the beauty in your own backyard it's easy to position your campground as a desirable staycation destination. With a well-executed marketing strategy and a commitment to providing exceptional experiences, your campground can become the go-to choice for locals seeking an unforgettable staycation close to home.